Catalogs
Harmon produces more catalogs for more stores than any other firm. We make the process simple, the cost affordable, and the product effective. A storeowner can either select pages from hundreds that we create each year or have us create custom pages that are unique to that store. Please flip through one possible catalog for our fictitious store, Kenneth Charles Jewelers.
Magazines
We produce magazine format pieces that can be editorially-based (we have superb on-staff writers) or product-based (we have hundreds of pages of jewelry and watch pages from which to choose). – Please peruse our two magazine samples on this site.
Photography
Our in-house photography studio will provide superb images for your print and electronic use. Send us product to shoot or digital files to retouch.
Mid-Year Pieces
While it’s vital for a store to maximize fourth quarter sales, it’s important to market throughout the year. – That’s why we create pieces throughout the year.
Responsive Web and Mobile Sites
We’ve made our print catalogs electronically responsive for digital mediums. What does that mean – Your catalog will efficiently display on your customers’ smart phones. How – Increasingly younger customers customers view your site on a phone; he or she chooses “See Our Latest Offerings” and is able to search either by item type, or by price, or he searches by brand from your list of vendors (catalog pages). From your brands, perhaps he selects “Simon G – Bridal.” A single item appears along with a description and price. Like the piece and want to send it to your significant other – Press the “share” button and off it goes. It’s a powerful and effective script we’ve written for your Harmon catalog–and it promises to reach the Millennial, a group who is more difficult to reach by traditional methods.
Call-to-Action: Inserts
A Call-to-Action can be very effective if it’s part of a catalog or a magazine. – (And they’ve become very popular.) “Here’s a Gift Card for $100 ….” – or, “On Dec. 5th We’re Having a Party, and You’re Invited!” It’s problematic because on Dec. 6th the printed piece is out-of-date. One solution is using our removable insert. When its message is no longer relevant, it is easily removed without damaging the printed piece. Several examples are presented below.
